Project Briefing

In a one-week workshop, the company Fein would like to have concepts for the communication of different product characteristics. This concept should help the customer to obtain relevant information quickly and easily and to make products comparable. How we tackle the task is entirely up to us.

Solution

The Fein-Augmented Reality-App enables customers to conveniently use Fein services and retrieve general digital information about physical products. The AR Camera feature provides details about accessories and the exact introduction and operation of products. The camera scans the shape, color and details of a product and can thus determine exactly which fine product it is. As a result, the app can map important information to the products in real time and offers Fein customers a completely new product experience.

You can play around with the blue slider below to get a feeling for the difference between a Fein product with and without the AR-App. This example only displays digital product-specific features. Through the app you have countless other options to retrieve augmented content and get to know the fine products in a completely new way.

Prototype Features

• Real Time Equipment Placement and Testing – The AR-product recognition of the App detects the available accessories for a scanned product and thus allows real time digital placement and testing of the accessories.

• New Product experiences through AR – Augmented Reality can fundamentally extend the product experience with a meaningful use of the technology. Virtual content in combination with the real world allows users to experience the brand and its products in a new way, which of course can also benefit companies that produce physical products as a differentiation to the competition.

Process

Team

My Role

1. Kick off

And exactly this conviction was the reason for us as designers to create a concept to improve the customer experience of the Fein GmbH.

2. Research

Then we looked at different parts of the customer journey and thought about how we want to support Fein with the possible technologies and trends.

3. Synthesis

Our research has shown that Fein is a company that focuses on customer loyalty, quality and technical innovation. What is missing is the focus of brands and product experiences away from the use of the devices and, moreover, an important integration of digital innovations.

In order to remain future-proof without renouncing the well-known quality we consider it useful to combine technological innovations with existing products and services. As a result, Fein can not only retain existing customers, but can also attract new groups of buyers such as younger generations.

To achieve these goals, our short project focused on developing a new product experience and integrating smarter customer service.

4. Ideation and Prototyping

As an opportunity for a new product experience with fine products, we have seen the technology Augmented Reality. Reasons for the technology include:

• New presentation methods (customizability)
• Proximity to the product = interactive communication between user and brand
• New experience of products
• Connects the analogous to the digital world = meaningful display of supplementary information

So we started to sketch ideas for implementing Augmented Reality Features. For the prototyping and a real testability of our ideas we used Unity 3D in connection with the Google Pixel 2.

Conclusion