Hi, I’m Alex. I am a Design Strategist focusing on UX and Strategy.
Wanna get in touch? Let's talk 🤝
Consumer Brand Relationships in the dynamic world of retail
In the field of tension between digitization and emotionalization brands lose their personality. What is becoming more and more important is the relationship with the customer. Through brand experiences, these very sustainable relationships can be built. And that is exactly what our project is all about.
Midgard - Your Personal Data Management System
Midgard is a software application used to manage personal data. After logging in via the software, data is collected, analyzed and structured in order to make it accessible and safe for the owners. The central point of the data analysis is the detailed profiling process, in which the open and released data are intelligently connected after structuring.
Discovering designprinciples for Augmented Reality Apps
The project AR Port deals with the explorative development of design principles for augmented reality applications. These principles have been applied and verified in an exemplary and practical design case.
SWIFT - Enhancing Email through Artificial Intelligence
SWIFT is a responsive AI-based plugin that handles some repetitive email tasks for employees and enables more efficient communication.
Augmented Reality Concept for Fein GmbH
In a design workshop we worked together with Fein to develop an Augmented Reality concept which offers customers an expanded and more intuitive level of information about multiple „Fein“ products.
Room of Fitness - Personalized Mobile Fitness
ROF is a mobile fitness app for newbies that offers a health-oriented introduction to the topic of fitness. The focus is on personalized training planning and targeted knowledge transfer.