Welcome to my Portfolio

I’m Alex. I am a Design Strategist focusing on UX and Strategy.

Wanna get in touch? Let's talk 🤝

From Theory to Practice

Consumer Brand Relationships in the Dynamic World of Retail

In the field of tension between digitization and emotionalization brands lose their personality. What is becoming more and more important is the relationship with the customer. Through brand experiences, these very sustainable relationships can be built. And that is exactly what our project is about.
4 Week | Problemsolving Workshop

SWIFT - Enhancing Email

SWIFT is an responsive AI-based application and plugin that takes over some repetitive email work from employees and helps communicate more efficient.
If You don‘t care about it nobody does!

Midgard - Your Personal Data Management System

Through Data Scraping and Data Profiling by Artificial Intelligence, you can see your public information, who has access to it and you can manage these information on the Midgard platform. Besides, users can also analyze their data, which is called digital twin, based on collected data. We enable to transfer data, make it usable and profit from own data.
4Day | Innovation Workshop with Fein GmbH

Fein - Augmented Information

In a four-day design workshop we worked together with a small Fein-Team to develop an Augmented Reality concept which offers customers an expanded and more intuitive level of information about multiple „Fein“ products.
Use Case | Future Airport Navigation

AR-Port - Designpriciples for AR-Applications

In the field of tension between digitization and emotionalization brands lose their personality. What is becoming more and more important is the relationship with the customer. Through branded experiences, these very sustainable relationships can be built. And that is exactly what our project is about.
The Personal Mobile Fitness Coach

ROF - Room of Fitness

In the field of tension between digitization and emotionalization brands lose their personality. What is becoming more and more important is the relationship with the customer. Through branded experiences, these very sustainable relationships can be built. And that is exactly what our project is about.